Welcome
My name is Michele and I'm a creative advertising professional with digital and print experience.
Partner with me to elevate your client' s brand. I specialize in marketing services for business services (B2B/B2C), publishing, educational learning and pharmaceutical brands.
When I'm not working, I enjoy spending time outdoors and with my family.
Experience
Art Supervisor
McCann Health
2019 - 2023
Created branded launch campaigns for healthcare providers and patients. Collaborated well as part of a cross-functional team to create brand strategy and creative content for:
NovoNordisk: Ozempic, NovoSeven, Rebinyn, Esperoct, Sogroya, Norditropin
Novartis: Illaris
Gilead: Yescarta
Janssen: Tremfeya
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Shared in McCann's morale, a division of IPG Health—the world’s most celebrated and awarded health marketing agencies. A collective of over 45 agencies driven by a healthy obsession with creating novel marketing solutions and doing what’s right for clients, and their brands.
Art Supervisor
Freelance
2018 - 2019
Delivered brand strategy and creative content for:
Pivot Health+Wellness
FCBCURE
RevHealth
Cyan Health (now Lumanity)
Zelis Healthcare
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Designed and produced print materials: logos, signage, presentations, brand books, marketing collateral
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Created digital campaigns: emails, websites, social media, app design, and simple video production
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Collaborated with internal teams to develop presentations
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Responded to the needs of the team as required in a deadline-driven environment
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Pro-active attitude with an interest in learning new skills
Art Director
MarketShare Communication
2011 - 2018
Helped create B2B and B2C marketing plans and products to drive business growth:
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Increased user engagement through lead magnets, social, landing pages, websites, and emails
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Gained clients by attending networking events and creating pitches
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Saved costs by performing in-house programming revisions to websites and emails
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Increased target audience and user interaction through web analytics
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Other responsibilities: outdoor advertising, and packaging
Art Director
Freelance
Realogy Corporation (now Anywhere Real Estate Inc.)
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Produced marketing materials and trade show graphics for the most recognized names in real estate including: Coldwell Banker, ERA, Better Homes and Gardens, Sotheby's
Lead Web Designer
Vision Creative Group
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Helped establish the company’s first successful Web Department
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Served as a key role in growing web site sales
E-Book Designer and Programmer
Pearson
Created digital and printed textbooks for the K-12 market for a leading publisher.
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Recruited as part of an innovative department that was educated to implement XML content and improve the manufacturing publishing process
Manager of Direct Mail and Internet
Pearson (Prentice Hall)
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Increased product sales through measured direct mail and online campaigns
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Accredited for new corporate identity design and intranet development
Children's Books & Marketing Designer
Simon & Schuster Children's Publishing
Responsible for all aspects of trade and text book design, exhibit and marketing materials.
Directed stylists and photographers for photo shoots.
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Accredited for numerous cover designs and interior designs published by Simon & Schuster
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Numerous cover designs and interior layouts selected and published by Simon & Schuster
Education
Rutgers, the State University-New Brunswick, New Jersey
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B.A., Visual Arts with specialization in Graphic Design
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B.A., Elementary Education: K-8 Teacher certification
Rutgers, Business School
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Mini-MBA: Digital Marketing
Viacom NY Computer Education
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Certificates in Advanced Photoshop and Illustrator
Montclair State University
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Internet and Web Development Certificate
State of New Jersey
Resource Family License - Foster Parent
Skills
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InDesign
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Illustrator
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Photoshop
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Knowledge of HTML & Programming: moderate experience in Dreamweaver, WordPress, Drupal, XD
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Email Marketing: ReachMail, Constant Contact, MailChimp, Content Hub
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Video: iMovie, Promo (slide.ly/promo)
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MS Office
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Social Media Platforms