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Welcome

My name is Michele and I'm a creative advertising professional with digital and print experience.

Partner with me to elevate your client' s brand. I specialize in marketing services for business services (B2B/B2C), publishing, educational learning and pharmaceutical brands.

When I'm not working, I enjoy spending time outdoors and with my family.

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Experience

Art Supervisor

McCann Health       

2019 - 2023 

Created branded launch campaigns for healthcare providers and patients. Collaborated well as part of a cross-functional team to create brand strategy and creative content for:

NovoNordisk: Ozempic, NovoSeven, Rebinyn, Esperoct, Sogroya, Norditropin

Novartis: Illaris

Gilead: Yescarta

Janssen: Tremfeya

  • Shared in McCann's morale, a division of IPG Health—the world’s most celebrated and awarded health marketing agencies. A collective of over 45 agencies driven by a healthy obsession with creating novel marketing solutions and doing what’s right for clients, and their brands.

Art Supervisor

Freelance       

2018 - 2019

Delivered brand strategy and creative content for:

Pivot Health+Wellness

FCBCURE

RevHealth

Cyan Health (now Lumanity)

Zelis Healthcare

  • Designed and produced print materials: logos, signage, presentations, brand books, marketing collateral

  • Created digital campaigns: emails, websites, social media, app design, and simple video production

  • Collaborated with internal teams to develop presentations

  • Responded to the needs of the team as required in a deadline-driven environment

  • Pro-active attitude with an interest in learning new skills

Art Director

MarketShare Communication     

2011 - 2018

Helped create B2B and B2C marketing plans and products to drive business growth:

  • Increased user engagement through lead magnets, social, landing pages, websites, and emails

  • Gained clients by attending networking events and creating pitches

  • Saved costs by performing in-house programming revisions to websites and emails

  • Increased target audience and user interaction through web analytics

  • Other responsibilities: outdoor advertising, and packaging

Art Director

Freelance

Realogy Corporation (now Anywhere Real Estate Inc.)

  • Produced marketing materials and trade show graphics for the most recognized names in real estate including: Coldwell Banker, ERA, Better Homes and Gardens, Sotheby's

Lead Web Designer
Vision Creative Group     

  • Helped establish the company’s first successful Web Department

  • Served as a key role in growing web site sales

E-Book Designer and Programmer

Pearson 

Created digital and printed textbooks for the K-12 market for a leading publisher.

  • Recruited as part of an innovative department that was educated to implement XML content and improve the manufacturing publishing process

Manager of Direct Mail and Internet

Pearson (Prentice Hall)  

  • Increased product sales through measured direct mail and online campaigns

  • Accredited for new corporate identity design and intranet development

Children's Books & Marketing Designer

Simon & Schuster Children's Publishing

Responsible for all aspects of trade and text book design, exhibit and marketing materials.

Directed stylists and photographers for photo shoots.

  • Accredited for numerous cover designs and interior designs published by Simon & Schuster   

  • Numerous cover designs and interior layouts selected and published by Simon & Schuster

Education

Rutgers, the State University-New Brunswick, New Jersey

  • B.A., Visual Arts with specialization in Graphic Design

  • B.A., Elementary Education: K-8 Teacher certification

 

Rutgers, Business School 

  • Mini-MBA: Digital Marketing
     

Viacom NY Computer Education

  • Certificates in Advanced Photoshop and Illustrator
     

Montclair State University

  • Internet and Web Development Certificate

State of New Jersey

Resource Family License - Foster Parent 

 

Skills

  • InDesign 

  • Illustrator

  • Photoshop

  • Knowledge of HTML & Programming: moderate experience in Dreamweaver, WordPress, Drupal, XD

  • Email Marketing: ReachMail, Constant Contact, MailChimp, Content Hub

  • Video: iMovie, Promo (slide.ly/promo) 

  • MS Office

  • Social Media Platforms

Contact

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